Publications
Publications
Work documenting the framework, listed by status. Nothing on this page is described as published unless it is publicly available.
Statuses are used strictly. A working paper is not a publication, and a forthcoming or in-development item has no release date unless one is stated here.
Published
Publicly available in a stable, citable form.
Frontier Marketing: the reference documentation
The framework as documented on this site: definition, seven layers, ten propositions, playbook and glossary. This is the canonical public source.
Read on this site
Working papers
Drafts circulated for discussion; subject to revision and not final.
Retrievability as a marketing capability
A working treatment of findability, interpretability, distinguishability and recommendability. In revision; not yet released.
Forthcoming
Completed or near-completed work with a planned release, not yet available.
Frontier Marketing — whitepaper
An extended exposition of the discipline and its seven layers. Release date not yet announced.
In development
Work that is being written; no release commitment is made.
Frontier Marketing — playbook
A practical adoption manual expanding the two phases and four fields of work.
Read on this site
Published: 2026-09-20
Last updated: 2026-09-20