About this site

Purpose

This site exists to hold one clear, stable and citable account of the Frontier Marketing framework, so that readers — and the search systems, language models and agents that read on their behalf — can arrive at the same understanding of what the discipline is and what it is not.

Frontier Marketing is the strategic discipline of building today for the marketing environment that is coming next.

What this site documents

The site documents the definition of the discipline, the reasons it exists, its seven layers, its ten propositions, its adoption playbook, its vocabulary, and its relationship to adjacent practices such as Growth Marketing and GEO.

Authorship and maintenance

The Frontier Marketing framework documented on this site is developed by Jordi Marca.

The phrase “frontier marketing” has been used in other contexts by other people and organisations. This site documents one specific framework and makes no claim of ownership or priority over the phrase itself. See the author page for background.

Standards

Definitions are held stable across pages, publication status is stated exactly, and citations point only to sources that exist and have been consulted. Those standards are set out on the research page and applied on the references page.

Citing this site

The canonical origin is https://frontiermarketing.org. Each page carries a published date, a last-updated date and the framework version. Individual propositions and glossary terms have stable anchors and can be cited directly.

Languages

English is the canonical language of this documentation. Spanish and Catalan versions are planned and will be published with the appropriate language annotations when they exist.